The C2K Bike Ride allows for different levels of involvement and provides a wonderful opportunity to build your company’s profile in the community.  We will work hand in hand with you to be part of your organisation’s corporate social responsibility manifesto.

Sponsorship of C2K provides great opportunities for mutual benefit and offers a unique platform to promote your brand, program and services to a broad audience across Cairns and Regional Queensland.

By becoming a sponsor, your organisation will be able to demonstrate your commitment to the education of young Queensland children in the bush who would otherwise have challenges in accessing the resources that children in mainstream schools take for granted.

Through the school community, hundreds of riders, supporters and volunteers that make the ride possible each year – and fellow sponsors, your exposure is guaranteed to reach a wide audience, which is strongly encouraged to utilise our sponsors’ services.

Digital Media

  • Emails (eDMs)sent out every month to an extensive database of past rides, supporters, volunteers
  • ATDW online listing of the event – the information is electronically accessible by tourism business owners (operators), wholesalers, retailers and distributors for use in their websites and booking systems, as well as consumers.
  • Tourism Tropical North Queensland Business and Events Website


  • Cairns School of Distance Education – eDMs and newsletters
  • Body Torque VIC, eDM and Facebook Post
  • Coast Multisport (Gold Coast – editorial and Facebook)
  • Tourism and Events Queensland (Calendar listing and event snapshot)
  • Cycling Inform website
  • Sponsors – through their business activities and social media

Social Media

  • Facebook
  • Instagram
  • YouTube

Print Media

  • Air North / Rex Airlines Magazine Full page advertisement
  • Bicycling Australia Magazine (National readership) – advertisement
  • Cairns Post – frequent mentions and editorial through creative stories about riders
  • Posters – distributed throughout the FNQ region and to all major bike stores, sponsors, supermarkets. These posters include all major sponsors’ logos
  • Corflute Signage in most popular cycling training routes around Cairns


  • Star 102.7 and the ABC. Star provides predominantly pre-event promotion while ABC provides daily ‘on-ride’ details for those who live along the ride route.


  • Media backdrop featuring the logos of all sponsors that sign up before 30 May – displayed at every stop and each evening offering riders backdrop for photos at every camp site

We would love to have your support!

SPONSORSHIP BENEFITSSilver Spokes Sponsorship $2,500 Contribution Gold Spokes Sponsorship $5,000 ContributionNaming Rights Sponsorship Minimum $10,000 Contribution
Company Logo on Jerseys Prominent PlacementPremium Placement
Company Logo on WebsiteLogo on Home PagePlaced on Sponsors Page with link to sponsor’s websiteIncorporated into the C2K Logo
Inclusion in Print Media Marketing
Inclusion in Event Poster Promotions
Inclusion in Ride Handbook and Event Program
Sponsor Mention via Social Media
Sponsor mention via e-Newsletters
Logo on Media backdrop
Complimentary Rider Registration1 Rider (Value $750)2 Riders (Value $1,500)4 Riders (Value $3,000)
Individual Fundraising not Required1 (Value $400)2 (Value $800)4(Value $1,600)
Start Line Celebrations and Formalities
Dedicated Day of Event for Your Company (ie STAGE 4 – Sponsored by Cardzilla)
On Ride Display of Sponsor Signage (7 Days) Sponsor to Supply BannerSponsor to Supply Banner
On Ride Mini Event Further Highlighting your Organisation
Interview to be placed on Youtube
Post Ride Sponsor’s Exclusive Event
Event Naming Rights

Get Your Sponsorship Pack