Become a Sponsor

Why you should sponsor.

The C2K Bike Ride allows for different levels of involvement and provides a wonderful opportunity to build your company’s profile in the community.  We will work hand in hand with you to be part of your organisation’s corporate social responsibility manifesto.

Sponsorship of C2K provides great opportunities for mutual benefit and offers a unique platform to promote your brand, program and services to a broad audience across Cairns and Regional Queensland.

By becoming a sponsor, your organisation will be able to demonstrate your commitment to the education of young Queensland children in the bush who would otherwise have challenges in accessing the resources that children in mainstream schools take for granted.

Through the school community, hundreds of riders, supporters and volunteers that make the ride possible each year – and fellow sponsors, your exposure is guaranteed to reach a wide audience, which is strongly encouraged to utilise our sponsors’ services.

Marketing Snapshot

Digital Media

  • Emails (eDMs)sent out every month to an extensive database of past rides, supporters, volunteers
  • ATDW online listing of the event – the information is electronically accessible by tourism business owners (operators), wholesalers, retailers and distributors for use in their websites and booking systems, as well as consumers.
  • Tourism Tropical North Queensland Business and Events Website


  • Cairns School of Distance Education – eDMs and newsletters
  • Body Torque VIC, eDM and Facebook Post
  • Coast Multisport (Gold Coast – editorial and Facebook
  • MMG (email to all employees)
  • Tourism and Events Queensland (Calendar listing and event snapshot)
  • Cycling Inform website
  • Sponsors – through their business activities and social media

Social Media

  • Facebook
  • Instagram
  • YouTube

Print Media

  • Jetstar Magazine Full page advertisement
  • Bicycling Australia Magazine (National readership) – advertisement
  • Cairns Post – frequent mentions and editorial through creative stories about riders
  • Posters – distributed throughout the FNQ region and to all major bike stores, sponsors, supermarkets. These posters include all major sponsors’ logos
  • Corflute Signage in most popular cycling training routes around Cairns


  • Star 102.7 and the ABC. Star provides predominantly pre-event promotion while ABC provides daily ‘on-ride’ details for those who live along the ride route.


  • Channel 7 Cairns and Regional QLD


  • Media backdrop featuring the logos of all sponsors that sign up before 30 May – displayed at every stop and each evening offering riders backdrop for photos at every camp site

Sponsorship Levels

Sponsorship Benefits Silver Spokes Sponsorship $2,500 Contribution GOlden Spokes Sponsorship $5,000 Contribution Naming Rights Sponsorship $10,000 Contribution
Company Logo on Jersey Prominent Placement Premium Placement
Company Logo on Website Sponsor’s Page Only With Links to to Sponsor’s Website PRemium Placement
Inclusion in Print Media Mareting  
Inclusion in Event Poster Promotion
Inclusion in Ride Handbook and Event Program
Sponsor Mention via Social Media
Sponsor Mention via Monthly EDM
Logo on Media Backdrop
Complimentary Rider Registration 1 rider ($750 value) 2 riders ($1,500 value) 4 riders ($3,000 value)
Individual Fundraising Not Required 1 ($400 value) 2 ($800 value) 4 ($1600 value)
Start Line Celebrations & Formalities
Dedicated Day of Event For Your Company (i.e. Stage 1 – Sponsored by..)
On Ride Display of Sponsor’s Signage Sponsor to supply sponsor to supply
On Ride Mini Event Further Highlighting your Company
Interview to be Placed on YouTube
Post Ride Sponsor’s Exclusive Event
Event Naming Rights

Contact Helena on for a Sponsorship Pack.

We would love to have your support!